Prompt Engineering vs Workflow Engineering — Content Pipeline
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Prompt engineering helps. Workflow engineering ships.

Pipeline:
Draft → Review → Approve → Schedule → Publish → Log

Gate rules:
- Draft: AI can write. No publishing tools allowed.
- Review: check facts, links, and tone.
- Approve: approve exact characters (no “looks good”).
- Schedule: schedule by default.
- Publish: only from the schedule queue.
- Log: record URL + result for later review.

By Steve Merrill · @merrills · WRKNG Digital