Reply Prompt Swipe File — 25 Engagement Questions ================================================= Rule: write the question first. Make it easy to answer. ADD (make the list better): 1) Add one step I missed: ____ 2) Add one tool you would use: ____ 3) Add one red flag to watch for: ____ 4) Add one example headline: ____ 5) Add one simple metric to track: ____ CHOOSE (pick A/B/C): 6) Pick one: A) ____ B) ____ C) ____ 7) Which is the fastest win: A) ____ B) ____? 8) What would you cut: A) ____ B) ____? 9) Best default: A) ____ B) ____ C) ____ 10) Which hurts most: A) ____ B) ____ C) ____ LIMIT (force constraints): 11) Answer in 5 words: ____ 12) Give 1 sentence only: ____ 13) Give 1 tool + 1 reason: ____ 14) Name 1 mistake beginners make: ____ 15) If you could do only 1 thing: ____ STEPS (make it concrete): 16) Step 1 is ____. Step 2 is ____. 17) What’s your first move on Monday? ____ 18) What do you check before you ship? ____ 19) What do you measure after 24 hours? ____ 20) What do you do when it fails? ____ MORE (quick hitters): 21) Hot take: ____ 22) What would you tell a friend? ____ 23) Agree/Disagree: ____ 24) What’s your default? ____ 25) What’s one thing you stopped doing? ____ By Steve Merrill · @merrills · WRKNG Digital